Perfumes Training
New Staff Training Guide from Knights (for All Your Fragrance Requirements)
Concentrations
Fragrances vary in strength, a factor that directly influences its price. The main ingredient is an alcoholic water solution. It is the percentage of perfume relative to the water that determines its strength.
for Women…
- Parfum is the strongest concentration and is compiled to provide exceptionally long-lasting fragrance from very little liquid. Parfum is the most expensive variant of the fragrance range and can retail in excess of £100.00
- Eau de Parfum (Edp) is the next strongest version and is intended to give a more enduring scent for a more reasonable price
- Eau de Toilette (Edt) is the most popular and affordable concentration. Containing a higher percentage of water and fewer essential oils, Edt is nearly always presented in a spray
- Eau de Cologne is weaker than Edt with a lower concentration of essential oils
- Eau Fraiche has a very low fragrance content and is sometimes called ‘Perfumed Mist’. Often alcohol free, this concentration proves popular in the summer months
for Men…
- Edt Spray is generally the strongest concentration available and can be used on the body and on clothing but should not be used as an aftershave as it may cause irritation
- Aftershave is weaker than Edt so that it can be used on the face
- Aftershave Balm is a perfumed lotion or cream of similar concentration
Fragrance Facts & Tips
· Kept well away from heat and light, an unopened fragrance will be good for at least four years
· Identical fragrances will not only smell differently but also last longer when applied to some people than others. The balance and chemical make-up of your skin is why this is the case
- Avoid storing fragrances in bathrooms as the fluctuating temperatures and humidity will degrade the scent rapidly
- Exposure to the air should be kept to a minimum, as once opened, the ingredients will deteriorate – this mainly applies to dab-on fragrances more so than sprays
- People who are sensitive to fragrance should apply the liquid to clothes as opposed to directly on the skin.
Knights Training Guide For New Staff
Estee Lauder
With the Estee Lauder name being recognised in over 100 countries and the first revolutionary fragrance (Youth-Dew) launched in 1953, the Estee Lauder brand has an exemplary reputation and loyal fan base.
Most people could recognise one or two fragrances and their packaging within the Estee Lauder range, such as:
· Beautiful - Pink/Gold
· Beyond Paradise- White/Pale Blue
· Intuition - Bright Yellow/Gold
· Pleasures – Pink/Black
· Pleasure Intense - Pink/Purple/Black
· Youth-Dew - Turquoise Green/White
However, you may not be as aware of these ‘Classic’ lines in the range:
· Alliage Sport - Green/Silver
· Cinnabar - Red/Gold
· Estee Super - Blue/Silver
· Knowing – White/Gold/Black
· Private Collection – Faun/Blue Edging
· Spellbound - Black/Gold
· White Linen - Cream/Blue/Red
The Lauder Men’s range includes:
· Pleasures For Men - Metallic Silver/White
· Intuition For Men - Red/Gold